Our Investment Philosophy

Simple beats complex:

We believe costs matter, markets reward discipline, and complexity doesn’t always lead to better results.

Control what you can control:

Fear, greed, and speculation derail investors. The best outcomes come from focusing on what’s within your control:

Asset allocation & tax-efficient location

Minimizing unnecessary taxes
Broad diversification
Keeping investment costs low
Staying disciplined through market cycles

Your Goals Drive Your Portfolio

While our investment philosophy is universal, our approach is highly personalized. Your risk tolerance, time horizon, and goals shape your investment strategy.

Before investing, we take the time to understand your priorities—so your money is positioned to work for long-term success. .

“The important thing about an investment philosophy is that you have one you can stick with.”

— David Booth

Evidence, Data & Discipline

Don't Try to Outguess the Market

US-Domiciled Fund Performance, 2004-2023

Fund managers attempting to outperform through stock picking or market timing have low odds of success. Over a 20-year period, 82% underperformed their benchmark, and 55% didn’t survive. (Source: DFA)

A Smarter Approach to Investing

Decades of research show that markets reward discipline—but chasing outperformance rarely leads to better results.

Many advisors rely on high-cost, actively managed portfolios that often fail to deliver superior long-term returns once fees, taxes, and trading costs are factored in.

We take a different path—one built on evidence, not speculation. Our approach prioritizes low costs, tax efficiency, and disciplined, systematic investing to improve long-term financial outcomes.

Learn more about the foundations of our investment approach here.

“It is not easy to get rich in Las Vegas, at Churchill Downs or at the local Merrill Lynch office.”

— Dr. Paul Samuelson

Facts are Stubborn Things

The evidence is clear—disciplined, long-term investing beats market timing and stock picking. Investors who chase short-term outperformance often end up lagging behind.

For those who prefer data over predictions, the numbers speak for themselves. The SPIVA study and Dimensional Fund Advisors’ research consistently show that most actively managed funds fail to outperform the market over time—especially after costs and taxes.

Explore SPIVA’s long-term performance analysis or Dimensional Fund Advisors’ research on evidence-based investing.

SPIVA: 15 Year Large-Cap Funds vs. Index Performance Ending June, 2023

DFA: US-domiciled Equity Funds Performance Periods Ending December, 2023

Past performance is no guarantee of future results. The sample includes funds at the beginning of the 10-, 15-, and 20-year periods ending December 31, 2023. Survivors are funds that had returns for every month in the sample period. Winners are funds that survived and outperformed their benchmark over the period. US-domiciled, USD-denominated, non-Dimensional open-end and exchange-traded fund data is from Morningstar. See The Fund Landscape Appendix for more information. US-domiciled mutual funds and USdomiciled ETFs are not generally available for distribution outside the US.